Good Things Take Time


Recently I watched a Google Talk by an eminent Graphic Designer. It was a fascinating talk of how MIT got its logo. What amazed me was the more-than-a-year long journey it took to arrive at the MIT family of logos.

I find so many clients telling me with a straight face that they want their deliverables by “yesterday”! And most of us, designers and developers, actually try to comply. While I understand that “time is money”, I don’t quite understand why so many businesses don’t realize that “all good things take time”.

fruit candies
Photo by Ylanite Koppens on Pexels.com

Jamie Curl, a successful candy maker, explains this so well, when she says “you have to give the candy that’s cooking the time it deserves”, just like “you have to give a project the time it deserves”. When making candy, you cannot refrigerate it to cool it. You HAVE to allow it to cool down naturally.

Curl was invited by Google to share her recipe for success with Google employees. Let’s take a leaf out of Curl’s book and start honoring our work with the time it deserves. While we may still continue to “chase deadlines” and “firefight”, let’s begin to acknowledge that the best work is never done in a hurry.

Good things take time.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s